A Merger of Equals?

Today the London Daily Mail announced that Cadbury has struck a deal with Asahi to purchase the last of Cadbury's berverage businesses. This leaves Cadbury as strictly a chocolate, confectionery and gum company, just like Hershey. Is it now time for the merger of equals?

Like Coors and Molson some time ago, neither Hershey or Cadbury wants to give up control. The Hersehy Trust has repeatedly stated that they intend to maintain control of the company. Bob Reese, now President of the Hershey Trust Company, has been credited with engineering the so-called "merger of equals" with these big brewers. Could he and his board of former state officials and bankers now be ready for a similar marriage with Cadbury?

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